Founded in 1878 as St Domingo’s, Everton Football Club was one of the 12 founders of the Football League. Since then, Everton has gone on to become one of the most successful teams in English footballing history.
The Club’s motto is Nil Satis Nisi Optimum – nothing but the best is good enough. These words, and the principles they embody, although born in the dressing room when the Club consisted of a handful of players and a secretary, have stood the test of time – and continue to impact upon every aspect of the Club.
More recently, Everton has become known as The People’s Club, a title used to describe another set of values. The Club is inclusive: for the people and of the people. It has earned a reputation by giving back to its community, by behaving with compassion and integrity, and by its belief in doing things ‘the right way’.
Everton in the Community is a leading, award-winning sporting charity and is proud to deliver a range of programmes to promote health, education, social inclusion and equality of opportunity across Merseyside using the power of sport. It is Everton Football Club’s official charity and aims to instil confidence in people by creating life-changing opportunities and thousands of people have already benefited from their work.
Everton in the Community’s work is vast and includes providing routes into education, training and employment, steering young people away from crime and anti-social behaviour and engaging children and adults – regardless of ability – in physical activity. In addition to help individuals, Everton in the Community helps other charitable groups improve the lives of local people.
The Everton ‘brand’ has a well-established and popular identity in surrounding local communities, across Merseyside and beyond. It is important that the image of Everton be protected. All Everton Free School & Sixth Form staff and students should consider themselves badge-wearing ambassadors for the values represented by Everton’s history and reputation.